ABU DHABI TO SPEND DH500 MILLION TO ATTRACT MORE VISITORS
Abu Dhabi: Department of Culture and Tourism, Abu Dhabi (DCT Abu Dhabi) plans to spend Dh500 million as part of a marketing campaign to attract more visitors to the emirate, a top official said on Tuesday. “The aim of tourism marketing is to boost Abu Dhabi’s competitiveness and raise tourism awareness in key target markets for increased tourism demand over the next three years,” said Saif Saeed Ghobash, undersecretary at DCT Abu Dhabi. As part of the marketing activities, the department would be conducting roadshows in the United States, China, United Kingdom, Russia and India, among …
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